Legacy Family Life · Creative concepts · August 2026

Two books.
Eleven frames.
One blue trust system.

Consumer final-expense concepts and agent-recruiting concepts — designed in Legacy Family Life’s brand system: blue #1F5FD6, cream #faf9f5, LFL monogram, and the free / no pressure / day-one voice from the live site.

Brand lockBlue #1F5FD6 · Cream #faf9f5 · Inter + editorial serif headlines

Placements4:5 feed primary · 1:1 square support

BooksConsumer FE · Careers / agents

01 · Creative thesis

Trust-forward FE. Not scare. Not MLM.

Legacy’s site already owns the voice: day-one coverage options, side-by-side brands you’ve seen on TV, free no-obligation quotes, 3,500+ five-star Google reviews, information never sold. Creatives should look like they shipped from legacyfamilylife.com — not from a generic insurance lead farm.

Consumer book

Day-one, compare-TV, health conditions, no exam, locked premiums, memories-not-debt, social proof, call agent, three steps. Optimize toward qualified Instant Form + lander leads that agents can close.

9 framesSeniors 50–85Quote / call CTAs

Careers book

Free high-quality leads, zero chargebacks, W-2, no forced recruiting — the anti-upline story already on careers.legacyfamilylife.com. Separate account. Never mix with consumer DR.

2 framesLicensed producersApply CTAs

02 · Brand lock

What stays fixed on every frame.

Primary blue #1F5FD6 for monogram, CTAs, accents — match theme-color on legacyfamilylife.com.
Cream #faf9f5 canvas (not pure white dump).
LFL monogram rounded blue square + white LFL (production should swap any off-model monogram variants to official SVG).
Voice: free · no obligation · no pressure · licensed agents · independent · never sold.
Hard no: coffins, scare death imagery, fake government seals, fabricated income claims, real carrier wordmarks as logos (text chips only), font-name leaks.
Compliance: graded-period honesty when promising GI; not affiliated with any government agency disclaimer on landers.

03 · Consumer book

Final expense. Nine concepts that convert.

Primary 4:5 feed masters + two 1:1 supports. Headlines baked in-frame; use copy bank below for Meta primary text.

C-01 · 4:5 · Day-one

Day-one coverage options.

Hero opener. Mirrors site H1 energy. Couple-at-table trust photo + three proof chips + free quote CTA.

HeadlineDay-one coverage options.
SubAt your lowest price for your age & health.
CTAGet My Free Quote →
UseAlways-on prospecting · cold

C-02 · 4:5 · Compare

Brands you’ve seen on TV.

Differentiation vs single-carrier DTC. Text chips only (Mutual · Aflac · Globe · Transamerica) — no stolen logos.

HeadlineWe compare the brands you’ve seen on TV.
SubSide-by-side quotes. Independent advice. Your lowest price.
CTACompare Free Quotes →
UseConsideration · competitive conquest

C-03 · 4:5 · Health

Even with health conditions.

Persona 02 wedge. Pair with GI/simplified lander; keep graded-period honesty on LP.

HeadlineCoverage options—even with health conditions.
CTASee If You Qualify →
BadgeAges 50–85

C-04 · 4:5 · No exam

No medical exam.

Friction killer. UI-style card; high clarity for Instant Form traffic.

HeadlineNo medical exam.
SubJust a few health questions. Plans for seniors 50–85.
CTAStart My Free Quote →

C-05 · 4:5 · Mission

Memories — not debt.

Brand/mission frame from LFL’s own line. Soft multi-gen hands; never funeral imagery.

HeadlineSo they inherit memories—not debt.
CTAProtect My Family →
UseRetargeting · brand lift

C-06 · 4:5 · Proof

3,500+ five-star reviews.

Social proof hammer. Align number to live Google count before flight; quote is composite editorial style — swap to real consented review if preferred.

Headline3,500+ five-star Google reviews from real families.
Quote“Clear, kind, and zero pressure.”
CTATalk to a Licensed Agent →

C-07 · 1:1 · Call

Speak with a licensed agent.

Phone-forward square for feed + right-rail. Surface (833) 865-6700 on LP and primary text.

HeadlineSpeak with a licensed agent.
CTACall Now →
Phone(833) 865-6700

C-08 · 1:1 · Locked

Premiums that never go up.

Whole-life stability message. Strong for retargeting quote abandoners.

HeadlinePremiums that never go up.
ChipsDay-one · No exam paths · Ages 50–85
CTAGet My Rate →

C-09 · 4:5 · Process

Coverage in three steps.

Education / low-anxiety. Pairs with Instant Form or compare LP.

StepsQuestions → Compare → Licensed agent
CTAStart Free Quote →

04 · Careers book

Agents who hated the old model.

Separate campaigns, separate landers (careers.legacyfamilylife.com). Never serve next to consumer death/debt creative.

A-01 · 4:5 · Free leads

Free high-quality leads.

Core careers promise. Prod note: monogram rendered off-model on this frame — replace with official LFL SVG before launch.

HeadlineFree high-quality leads.
SubW-2. Zero chargebacks. Built by agents who hated the old model.
ChecksCompany-provided leads · Turn-key CRM · No forced recruiting
CTAApply to Join →

A-02 · 4:5 · Chargebacks

Keep every penny you’re paid.

Chargeback pain is the careers wedge. No fake $ income claims — ever.

HeadlineKeep every penny you’re paid.
SubWe cover chargebacks. You sell final expense.
CTASee Open Roles →

05 · Copy system

Primary text bank. Ready to paste.

Keep baked frame copy as visual headline. Use these as Meta primary text / Google RSA assets.

Consumer · primary text

PT-C1 · Day-one

Final expense with day-one coverage options — at your lowest price for your age and health. Free quote. No pressure. Independent licensed agents.

PT-C2 · Compare

We compare trusted carriers side by side — including brands you’ve seen on TV — so you can see your real options. Free. No obligation. Your info is never sold.

PT-C3 · Health

Health conditions? Many seniors still qualify for simplified or guaranteed issue paths. Talk with a licensed agent and see what you actually qualify for.

PT-C4 · Proof

3,500+ five-star Google reviews. Families call us clear, kind, and zero pressure. Get your free final expense quote today.

Careers · primary text

PT-A1 · Leads

Licensed life agents: company-provided high-quality leads, W-2, zero chargebacks, turn-key CRM. Built by agents who hated the old model. Apply to join Legacy Family Life.

PT-A2 · Chargebacks

Stop eating chargebacks. Keep every penny you’re paid. Free leads. No forced recruiting. Real path to leadership. See open roles.

Headline A/B slots (feed text)

Day-one coverage options

Free final expense quote

Compare carriers side by side

Licensed agents. No pressure.

CTA set

Get Quote · Learn More · Call Now · Apply Now · Sign Up

Phone

(833) 865-6700 · legacyfamilylife.com · compare.legacyfamilylife.com

06 · First flight

How this expands. What stays locked.

Recommended first flight (consumer)

Week 1–2 learning set: C-01 Day-one · C-02 Compare · C-04 No exam · C-06 Reviews (4:5 Instant Form + matching LP).
Add after signal: C-03 Health (GI path LP) · C-09 Three steps · C-07/C-08 squares for frequency diversity.
Retargeting: C-05 Memories · C-08 Locked premiums.
Careers (separate CBO): A-01 + A-02 → careers survey/apply. Budget fenced from consumer.

Production expand

Per winner: 1:1 · 4:5 · 9:16 · 16:9 + 3 primary-text variants + matched LP block.
Monogram QA: Replace any off-model marks (noted on A-01) with official LFL SVG before spend.
Review number: Confirm live Google review count before scaling C-06.
Carrier chips: Keep as text only; do not paste trademark logos without license.
UGC lane (phase 2): Real agent testimonials with consent — never simulated founder likenesses.

Ready when you are

Eleven concepts. Two books. One brand system.

Use the first-flight matrix above to pick the learning set, then expand winners across placements.

Legacy Family Life · Creative system

August 2026 · Internal draft
QA monogram + claims before spend

Two books.Eleven frames.One blue trust system.